In recent years, common interests have led the fields of marketing and management to
differentiate themselves, even in similar research areas. This chapter provides an overview …

Purpose The purpose of this paper is to understand the strategic management of a
technology-enabled shift from a product-centric to a service-centric logic and to identify the …

The aim of this paper is to propose an approach for representing the territory as a dynamic
system of intersubjective relationships that is able to guarantee not only the efficiency of the …

Purpose The purpose of this paper is to show the relevance of the interest in sharing the
common purpose and in searching for a common survival of emerging eco-system (ES) as …

Aim of this work is to shed light on sustainable value and develop a model, based on vSa
and translated at applicative level through the system dynamics methodology for measuring …

The evolutionary path of science is traced along two distinct epistemologies: the naturalist
one and the social one. The first is understood as the study of the existing through rigorous …

In contemporary dynamic markets, approaches to management based on systems theory
have assumed increasing relevance, leading firms to valorise a holistic optic to challenge …

Purpose The purpose of this paper is to investigate the decision-making process in the
management of the complex adaptive systems (CAS), particularly focusing on the …

Early forms of AI systems (digital workers), from cognitive assistants to driverless vehicles,
are beginning to appear in service systems, creating challenges and opportunities …

The Service Science lens favours a transdisciplinary approach to the study and
interpretation of a huge number of phenomena. This article explores the applicability of this …