Customer relationship management (CRM) has currently become one of the hottest issues
and a focal-center in the business field. In fact, due to the competitive environments among …

The adoption of enterprise architecture (EA) is deemed to be low despite EA's substantial
benefits to organizations, especially in the public sector, as evidenced by the scarce …

In recent times, there has been a significant decline in hotel occupancy rates, and this is
primarily due to marketing performance. Hoteliers and the decision-makers are thus seeking …

Recently, developing strategies for sustainable development (SD) in the hotel industry has
been seen globally as a crucial issue. Numerous management systems can assist the hotel …

THE ROLE OF CUSTOMER RELATIONSHIP MANAGEMENT DIMENSIONS ON CUSTOMER
LOYALTY IN THE HOTEL INDUSTRY IN KENYA MAUREEN ADHIAMBO KANG Page 1 THE …

Relationship Management dimensions are business strategies designed to assist the
organization to maintain a competitive advantage, reduce costs and increase profitability by …

Customer Relationship Management (CRM) dimensions are business strategies designed
to reduce costs and increase profitability by solidifying customer loyalty. With intense …

The paper examines the impact of Customer Relationship Management (CRM) on the
performance of hotels of Quetta City. It is critical for businesses to understand the importance …

This study examined the effect of customer relationship management on customer loyalty in
star hotels in Addis Ababa. The data collected from 219 from hotel guests in Addis Ababa …

Building brand equity in today's competitive markets is important for organizations. A number
of strategic factors such as advertising, product innovation, product quality, and country of …