This study investigates consumer repurchase behavior and purchases regret in the context
of a Steadily Increasing Discount (SID) strategy. A quantitative research approach based on …

Short-video social media is becoming a major advertising tool in the digital age. Covert
advertising is increasingly used as a major strategy to effectively promote a product. This …

In this competitive world, the consumers are now becoming less attentive and aware
towards traditional ways of advertising so that's why many companies are now focusing to …

Traditional marketing tactics have been significantly challenged by marketers, especially in
the food sector. Companies have been engaging in covert and overt advertisements as an …

As the number of social media users has surged dramatically, the issue of covert advertising
on these platforms has become increasingly severe, especially within the context of Chinese …

Modernization is a phenomenon which has been receiving little attention in Nigeria
marketing environment. This therefore calls for concern in consumer buying decision. As a …

Despite the adoption of covert advertising in the Nigerian movie industry as a means of
advertisement, its effectiveness on consumers is yet to be adequately tested. There is a …