The global use of smartphone has had tremendous social, environmental, and economic
impacts in the last decade, and continues to grow impressively. In order to comprehend …

Purpose Education plays a key role in socio-economic development and globalization has
increased the numbers of students wanting to study abroad. Attracting international students …

This study examines the role of brand love and its relationship with brand-related variables,
such as brand quality, brand trust, brand commitment, and brand loyalty. A total of 265 …

The aim of this article is to assess the most relevant factors influencing customer trust in the
Portuguese banking sector following the Global Financial Crisis. It also aims to evaluate the …

This study develops and tests a novel destination brand equity model and compares its
validity with Aaker's brand equity model, which is popular in tourism. The data were …

The purpose of this study is to elaborate the structural relationships among the experiential
quality dimensions, experiential trust, emotional attachment, experiential image, switching …

This study examines the relationships among the dimensions of experiential quality
(hedonics, peace of mind, involvement and recognition), the dimensions of experiential …

Communication relational outcomes in the insurance industry | Emerald Insight Books and
journals Case studies Expert Briefings Open Access Publish with us Advanced search …

Millennial purchases of footwear products online have grown in South Africa. Consequently,
retailers in the country should develop increased knowledge of these consumers' online …

Purpose This paper aims to verify co-creation behavior and understand a relationship
between perception of service quality, loyalty and co-creation, from Starbucks customers' …