Purpose The popularity of online shopping has grown in the recent years, enhancing the
interest in identifying the factors that influence shoppers' loyalty. The purpose of this paper is …

This research aims to provide a picture of the elements influencing customers' intentions to
purchase luxury products online using social exchange theory (SET). Second, we …

Online marketplace business competition is getting tougher, so customer loyalty is becoming
an increasingly important factor for companies. Shopee is one of the increasingly popular …

This study aims to examine the influences of hedonic shopping motivation toward online
impulse buying on online customers online shop at Harbolnas event which time availability …

In the context of e-commerce, one of the first effective points of contact with the customer is
the website. E-commerce is growing at an exponential rate and the corresponding web …

The purpose of this study is to examine the direct and indirect influence of television
advertising creativity and advertising frequency on purchase intention using advertising …

Perkembangan transaksi jual beli secara daring atau e-commerce membuat semakin
ketatnya persaingan antara perusahaan e-commerce, dan membuat pentingnya untuk …

Pertumbuhan e-commerce pada era industri saat ini sangat tinggi. Menurut Direktur
Pemberdayaan Informatika Republik Indonesia, Septriana Tangkary, Indoenesia …

Other than giving the right promotions and the act of service itself, Online Ride-sharing
companies need to pay attention for the applications which they programmed in the first …

India is the fastest-growing retail market and M-commerce is growing exponentially.
However, Covid-19 pandemic has created global disruptions in all spheres and India is no …