In the current digital era, sosial media has become a highly influential platform in the
consumer decision-making process, especially in the beauty industry. Instagram, as one of …

Penelitian ini dilakukan untuk menguji pengaruh eservice quality terhadap customer
satisfaction, pengaruh purchase intention terhadap customer satisfaction, pengaruh …

Penelitian ini bertujuan untuk menganalisis pengaruh dari e-service quality terhadap
kepuasan konsumen pada I Am Geprek Bensu Palembang melalui kanal …

This study aims to investigate the effect of e-service quality, e-trust, and e-loyalty on Shopee
application users Gen Z in Malang. This observation demographic consists of Shopee …

Arus perkembangan zaman yang pesat menciptakan lahirnya evolusi alat pembayaran
seperti e-wallet. Evolusi alat pembayaran ini memudahkan aktivitas manusia dalam hal …

Current developments have brought many significant changes in human life, one of which is
in making payments when transactions are made by people who have started to switch to …

Penelitian ini dilatarbelakangi bahwa keputusan konsumen terhadap pembelian
perusahaan jasa diartikan sebagai suatu keadaan dimana harapan konsumen terhadap …

The internet and digital technology have become an important part of the Indonesian
economy and lifestyle. The notable increase in internet users has also spurred the growth of …

The increasing number of online shopping businesses has made competition to dominate
the Indonesian market even tougher. Improving service quality is needed to maintain online …

Seiring berkembangnya zaman, gaya hidup masyarakat mulai berubah karena dipengaruhi
oleh trend yang terjadi di masyarakat, salah satunya kebutuhan akan skincare yang …