Managing Major Sports Events: Theory and Practice is a complete introduction to the principles and practical skills that underpin the running and hosting of major sports events …
LM Johnson, WHW Chou, B Mastromartino… - … of Research on the …, 2020 - igi-global.com
Sports fans are individuals who are interested in and follow one or more sports, teams, and/or athletes. These fans reinforce their identity as a fan by engaging in supportive and …
The purpose of this study was to explore the dimensions of service quality in fitness clubs in China and examine their impact on customer satisfaction. In Phase I of the study, we …
A Demirel - International Journal of Sports Marketing and …, 2020 - emerald.com
Purpose The purpose of this paper is to investigate the link between sponsorship of professional sport teams and consumers' socially responsible perceptions of a sponsoring …
The aim of this study is to investigate the direct relationship between the environment, culture, sports tourism and economy. Additionally, in this study, we have used sports tourism …
The effective operation of intangible assets in commercial sports events can bring long-term, sustainable, and large-scale economic benefits to sports events. However, currently, in the …
K Du, Y Du - Journal of Intelligent & Fuzzy Systems, 2023 - content.iospress.com
At present, there is generally little research on intangible assets of sports events, and most of the research content focuses on general research on the meaning and content of intangible …
S Lee, Y Lee, M Kang - Journal of Global Sport Management, 2023 - Taylor & Francis
The relationship between team identification and sport consumption behaviors is crucial for sports management researchers and practitioners. Given that collective information about …
M Mahrani, P Ruliana, R Ritonga - Jurnal Komunikasi Ikatan Sarjana …, 2020 - jurnal-iski.or.id
This research discusses how motocross world championship MXGP 2019 in Semarang City improved the image of the Indonesian tourism. This research also aims to see how the event …