[图书][B] Strategic communication: An introduction

J Falkheimer, M Heide - 2018 - taylorfrancis.com
Strategic communication comprises different forms of goal-oriented communication inside
and between organizations, their stakeholders and the society. Strategic communication is …

Struggling with internal crisis communication: A balancing act between paradoxical tensions

M Heide, C Simonsson - Public Relations Inquiry, 2015 - journals.sagepub.com
The aim of this article is to elucidate the complexity of internal crisis communication by
identifying and discussing different paradoxical tensions embedded within a large, complex …

Introduction: The emergent field of strategic communication

J Falkheimer, M Heide - Research handbook on strategic …, 2022 - elgaronline.com
This research handbook of strategic communication aims to bring new and important
knowledge to a vivid and developing field, where there is need of more advanced and …

Conceptualising sustainable communication at the intersection of ethics, reflexivity and critique

MG Ditlevsen, TS Johansen - Communication & Language at Work, 2024 - tidsskrift.dk
This paper addresses sustainability as an overarching principle for strategic communication
reflecting a changing organisation-society interface where organisations are seen as …

How do media companies gain legitimacy? An experimental study on the (ir) relevance of CSR communication

P Bachmann, D Ingenhoff - International Journal of Strategic …, 2017 - Taylor & Francis
Due to structural changes in the media industry, the topic of CSR has gained more and more
attention among media companies. Our research question was whether media companies …

On giddens: Interpreting public relations through anthony giddens's structuration and late modernity theories

J Falkheimer - Public relations and social theory, 2018 - taylorfrancis.com
This chapter introduces Anthony Giddens's main concepts and perspectives. Giddens's
theories are attempts to go beyond the fundamental sociological traditions and the …

From knowing to doing: Reflexivity, leadership and public relations

P Willis - Public Relations Review, 2019 - Elsevier
This article argues that little is known in public relations (PR) about the experience of
leadership and, more specifically, the challenges associated with enacting desired …

[PDF][PDF] Exploring the use of public relations in organising activism: Implications for addressing gender-based violence in the developing world.

HM Ali, J Boddy, P O'Leary, J Ewart - Asia Pacific Public Relations …, 2016 - core.ac.uk
Public relations (PR) offers strategies that may create positive change in response to gender-
based violence (GV). It can be transformative in influencing people's attitudes and choices …

[图书][B] Medienunternehmen und der strategische Umgang mit media responsibility und corporate social responsibility

P Bachmann - 2017 - Springer
Die vorliegende Arbeit entstand im Rahmen meiner Anstellung als Diplomassistent an der
Universität Freiburg/Université de Fribourg (Schweiz) am Lehrstuhl für …

Illiberalism and the deinstitutionalization of public diplomacy: The rise of Hungary and Viktor Orbán in American conservative media

C Cabrera-Cuadrado, J Chrobak - Communication & Society, 2023 - revistas.unav.edu
The promotion of Hungary and Viktor Orbán among American conservatives is often
presented as a warning of conservative embrace of illiberal politics. While acknowledging …