The aim of this research is to synthesise findings from previous studies by employing weight and meta-analysis to reconcile conflicting evidence and draw a “big picture” of eWOM …
Purpose Numerous studies have examined factors influencing electronic word of mouth (eWOM) providing behaviour. The volume of extant research and inconsistency in some of …
With the growth of Internet technologies more and more consumers are using it as a tool for information seeking about a product or a company. Enhancement of the Internet, popularity …
J Guo, X Wang, Y Wu - Journal of Retailing and Consumer Services, 2020 - Elsevier
Abundant research has investigated the impact of review valence on purchase decisions, but has reported mixed findings. To reconcile these mixed findings, this study unearths the …
Abstract Service quality is a multi-dimensional construct which is not accurately measured by aspects deriving from numerical ratings and their associated weights. Extant literature in …
Abstract By integrating the Self-Determination Theory (Deci & Ryan 1985) and a modified version of the Unified Theory of Acceptance and Use of Technology 2 (UTAUT2) framework …
L Dong, L Huang, JJ Hou, Y Liu - Decision Support Systems, 2020 - Elsevier
A central concern for the long-term vibrancy of virtual communities is how to effectively motivate continuous contributions from community members. To address this challenge, a …
L Liu, R Liu, M Lee, J Chen - Internet Research, 2019 - emerald.com
Purpose The purpose of this paper is twofold: first, to explain whether consumer engagement in social media brand communities (SMBCs) motivates consumer brand …
This work examines users' motives for sharing commercial content on social networking services (SNS). We first interviewed Internet users to map sharing behaviors and SNS use …