Storytelling in heritage tourism: an exploration of co-creative experiences from a tourist perspective
AC Campos, MM Guerreiro… - Museum Management and …, 2023 - Taylor & Francis
Storytelling has been posited as a co-creative tool to increase visitor engagement and
experience memorability. However, a lack of knowledge exists regarding its role …
experience memorability. However, a lack of knowledge exists regarding its role …
[PDF][PDF] Storytelling-the tool for co-creating perspective of a tourism experience design
R Tešija, M Matošević Radić - … Issues in Economy and Technology-CIET …, 2024 - zbw.eu
The growing competition in the tourism market and altered preferences of tourists'
consumption have shifted the focus of tourism businesses and destinations from selling …
consumption have shifted the focus of tourism businesses and destinations from selling …