[HTML][HTML] Marketing and Corporate Social Responsibility (CSR). Moving between broadening the concept of marketing and social factors as a marketing strategy
JC Sanclemente-Téllez - Spanish journal of marketing-ESIC, 2017 - Elsevier
Abstract In recent years, Corporate Social Responsibility (CSR) has been addressed and
managed by all types of companies and organizations in several ways. It has also led both …
managed by all types of companies and organizations in several ways. It has also led both …
Barriers to institutional social sustainability
Social sustainability is a work field characterised by an emphasis on social aspects, eg
equity, ethics, health, gender balance, or empowerment, within a broader sustainability …
equity, ethics, health, gender balance, or empowerment, within a broader sustainability …
Financial services experience and consumption in Nigeria
Purpose To understand the financial services experience and consumption in Nigeria from
the perspectives of both the customers and managers. This study aims to explore this under …
the perspectives of both the customers and managers. This study aims to explore this under …
Bibliometric and Scientometric analysis on CSR practices in the banking sector
This paper provides a bibliometric and Scientometric analysis of the corporate social
responsibility (CSR) in banking sector. Our study analyzes 551 articles from the Scopus …
responsibility (CSR) in banking sector. Our study analyzes 551 articles from the Scopus …
Well-being: The ultimate criterion for organizational sciences
For too long, organizational science has implicitly or explicitly endorsed job performance as
the ultimate criterion (or the bottom line for organizational performance). We propose that a …
the ultimate criterion (or the bottom line for organizational performance). We propose that a …
Marketing bank services to financially vulnerable customers: evidence from an emerging economy
Purpose This study aims to explore how banks in Nigeria are marketing financial services to
financially vulnerable customers. Design/methodology/approach A multiple case study …
financially vulnerable customers. Design/methodology/approach A multiple case study …
Mobile banking: An innovative solution for increasing financial inclusion in Sub-Saharan African Countries: Evidence from Nigeria
Purpose—This research discusses emerging trends in financial inclusion, barriers and
factors influencing mobile banking as an innovative solution for increasing financial …
factors influencing mobile banking as an innovative solution for increasing financial …
[HTML][HTML] Consumer engagement through corporate social responsibility communication on social media: Evidence from Facebook and Instagram Bank Accounts
This paper investigates the impact of corporate social responsibility (CSR) communication
through social media on consumer engagement, focusing on the top 15 European banks' …
through social media on consumer engagement, focusing on the top 15 European banks' …
Towards a holistic view of corporate social responsibility. The antecedent role of information asymmetry and cognitive distance
F Caputo - Kybernetes, 2021 - emerald.com
Purpose This paper aims to enlarge ongoing debate about corporate social responsibility
(CSR) proposing reflections about the role of cognitive and information flows in influencing …
(CSR) proposing reflections about the role of cognitive and information flows in influencing …
Hoftsede's cultural dimensions and corporate social responsibility in online communication: Are they independent constructs?
Despite the fact that culture is central in globalized and digitalized contexts, few studies have
investigated how organizations are influenced by cultural dimensions in communicating …
investigated how organizations are influenced by cultural dimensions in communicating …