Purpose The purpose of this study is to examine the drivers and barriers of travel behavior
associated with tourist behavior during/post-COVID-19 pandemic to provide a knowledge …

Purpose Although many studies addressed destination marketing concepts, the relationship
between self-identification, memorable tourism experiences, overall satisfaction, and …

Drawing upon self-congruity theory and Hofstede's notion of uncertainty avoidance, this
paper empirically investigates the roles of destination personality, destination image, self …

Drawing on self-congruity theory, we construct and examine a theoretical model that
explores the effect of destination attachment on revisiting intention via ideal and actual self …

Because of their significance, research on memorable tourism experiences (MTEs) has
rapidly increased in the last decade. However, few comprehensive studies have traced …

Although self-congruity (SC) theory proposes that private SC and public SC constitute the
two higher-order dimensions of SC, extant research in tourism has not investigated these …

Brand experience, critical to the success of businesses, is well studied in marketing
research. However, little is known about its effect on building advantages of competitive …

Providing memorable experiences is considered very effective strategy for gaining a
sustainable competitive advantage. Memorable tourism experience (MTE) is still a relatively …

This article proposes and tests a conceptual model to investigate a new mechanism among
destination gender, stereotypes, destination attitudes, and destination revisit intention …

Purpose Utilising the stimulus-organism-response (SOR) theoretical framework, this study
investigated how destination attachment and overall satisfaction mediate the linkage …