Variation in voice quality has long been recognized to have functions beyond the
grammatically distinctive or phonetically useful roles it plays in many languages, indexing …

This article explores neural and self‐report responses to gender congruence in product‐
voice combinations in commercials. An fMRI study was carried out in which participants (n …

The main thrust of this paper is to unveil the female identities embodied in a corpus of TV
toiletries ads through a pragmatic and multimodal description of the most recurrent thematic …

This article critically examines the mass-mediated portrayal of social class and commodity
formulation in a corpus of US television advertisements for the Ford F-150 pickup truck, aired …

The possible harmful effects of advertising in magazines aimed at teenagers have not lost
relevance. Thus the aim of this article is to explore the linguistic characteristics used as …

This study explores soft sell and hard sell vocal appeals across two different countries,
France and New Zealand. We use quantitative and qualitative methods to analyze …

Este trabajo de investigación tiene como objetivo estudiar la publicidad emocional,
determinar en qué consiste y analizar cómo funciona. También, nos proponemos conocer …

Television is one of the oldest medium of mass communication and one of the media of
advertisement through which information is passed to the people with the aim of affecting …

Der Artikel stellt Werbung anhand von einschlägiger Literatur und eigenen Forschungen zur
Werbung in Deutschland und anderen Ländern dar. Dabei beziehen wir auch Werbespots …

This paper aims to examine how the acoustic nonverbal elements in a particular Japanese
live-action film are dubbed in the US English version. The focus is on the aural modification …