Taking the historical example of the emporium, this article attempts to situate India's
emerging platform economy within the historical evolution of market exchange in the …

Several studies exploring the sociology of news have identified and established a range of
factors that influence journalism and shape media narratives. However, little has been …

A television advertisement begins with a young woman introducing her mother to her
roommate. As the roommate and the mother mouth pleasantries in Tamil (a major south …

India is one of the most diverse media economies in the world and presents incredible
opportunities for research in the field of media economics and management. At this point in …

This study examines the phenomenon of paid-for or fabricated news. The creation of false
news items is facilitated via artificial intelligence technologies, including “Photoshop …

Recent developments in digital technologies in South Asia require special attention on the
restructuring of industries based on creativity, arts and culture. More specifically, powerful …

This chapter examines the market dynamics in media studies in the exploding multilingual
landscape of TV in India. Tracing concepts of market, economy, capitalism, and the regional …

Adopting the term Digital Media Economy (DME) carries with it a dual recognition. It alludes
a field of inquiry reasonably distinct within the domain of media markets in India, thus …