Purpose Given the pressing global challenges underpinning the United Nations'
Sustainable Development Goals, marketing managers can no longer focus only on purely …

The rapid pace of technological change taking place today makes it even more important for
marketing educators to incorporate relevant technical and higher level meta-skills in their …

After decades of research in marketing and management education, what do we now know
about what educational practices work best for improving actual learning? We answer this …

Today's graduates face a competitive entry-level job market whilst at the same time
employers from all areas of business plea for alumni who are 'work-ready'. There is an …

Despite recognition of Entrepreneurial Marketing's (EM) growing global importance,
Entrepreneurial Marketing Education (EME) is relatively under-researched. Applying the …

A substantial body of empirical research outside of the marketing education literature
indicates that students adopt surface, deep, or strategic learning approaches based on their …

Preparing students for careers in digital marketing requires marketing educators to design
and deliver courses with relevant and timely content and learning activities that facilitate …

Drawing from a panel survey of over 400,000 college graduates from over 600 different
colleges and universities in the United States, this article addresses three questions related …

What are the success factors for careers in marketing? This important question is lacking a
definite answer so far. This paper presents an empirical study of the drivers of marketing …

Based on the industry need to hire qualified salespeople, a call to expand sales education at
universities has been continuously echoed. This article provides an updated overview of the …