The current research aims to examine how turning bias can affect the attention-capturing of
bottom-up factors in endcap displays. In three experimental studies using eye-tracking, this …

The potential lack of realism in stated-preference surveys is particularly acute in contexts
where disaggregate real-world data is challenging to obtain. Mobility-on-Demand (MOD) …

With the increased affordability of eye-tracking technology, its applications in discrete choice
experiments (DCEs) are rapidly increasing. It is critical to understand the current state of …

Eliciting individual-level decisions is of interest in multiple disciplines, such as
transportation, economics, environment, ecology, and health, among others. Discrete choice …

Industry 4.0 Era data is very important and is the starting point for managers to make
decisions on the next step. Sales data generally have been presented and processed using …