Research on psychological ownership is prevalent in the consumer domain. This article
details the theoretical core of psychological ownership, integrating research in consumer …

Virtual reality (VR) is receiving increasing interest from marketers as this technology
provides significant opportunities for enhancing consumer engagement and responses …

This work offers a multidisciplinary perspective on the Metaverse, focusing on its potential
implications for consumer behavior. We begin by proposing a conceptualization of the …

Consumers with a high autotelic need for touch tend to experience deprivation because they
cannot touch products while shopping online. Augmented reality (AR) in retail allows …

Retail is rapidly evolving to construct virtual environments for consumers. Online product
images, videos, and virtual reality (VR) interfaces enliven consumer experiences and are a …

People are increasingly purchasing (eg, food, clothes) and consuming (eg, movies, courses)
online where, traditionally, the sensory interaction has mostly been limited to visual, and to a …

How can consumers be encouraged to take better care of public goods? Across four studies,
including two experiments in the field and three documenting actual behaviors, the authors …

The use of service robots is on the rise. Characterized by technology autonomy with a
physical embodiment, service robots have a higher level of social presence than other …

Digital goods are, in many cases, substantive innovations relative to their physical
counterparts. Yet, in five experiments, people ascribed less value to digital than to physical …

Packaging is a critical aspect of the marketing offer, with many implications for the multi-
sensory customer experience. It can affect attention, comprehension of value, perception of …