▪ Abstract This survey of attitude theory and research published between 1996 and 1999
covers the conceptualization of attitude, attitude formation and activation, attitude structure …

Work on general attitudes has drawn attention to the roles of attitude accessibility, controlled
versus automatic information processing, and biases in information processing produced by …

Although Pakistan has the potential for solar energy generation, only a small proportion of
the population uses solar energy technology in agriculture because of its lower public …

Consumers perceive organic foods as more nutritious, natural, and environmentally friendly
than non-organic or conventional foods. Since organic foods developed, studies on …

The organic foods are perceived as more nutritious, healthy, and nature-friendly than
conventional food. Consumers, therefore, are switching over to organic food products and …

Electricity consumption throughout the world has been rapidly increasing in past decades.
However, the current investment trend is showing signs of power supply inadequacy. Hence …

This book describes the reasoned action approach, an integrative framework for the
prediction and change of human social behavior. It provides an up-to-date review of relevant …

This research applies an extended theory of planned behavior (TPB) to empirically
investigate consumers' intentions in Pakistan to purchase energy-efficient appliances …

Two studies examine psychological and demographic factors that predict attitudes toward
mask-wearing during the COVID-19 pandemic. These studies differentiate pro-mask from …

The present research investigated three approaches to the role of norms in the theory of
planned behaviour (TPB). Two studies examined the proposed predictors of intentions to …