Sustainability has become a pervasive issue for the luxury sector, gaining traction with brand
managers, scholars, policy‐makers, the media, and academia. The purpose of this paper is …

This paper provides a synthesis and critical assessment of the sustainability marketing
literature, from the period 1998–2013, building on a previous assessment from 1971 to …

Green marketing is not achieving its potential for improving the quality of life of consumers,
while improving the natural ecosystem. The failure is the result of the inability of consumers …

This article examines how sustainable marketing could be achieved through the contribution
of three existing marketing sub-disciplines; green marketing, social marketing and critical …

Despite widespread pro-green attitudes, consumers frequently purchase non-green
alternatives. One possible explanation for this value–action gap is the tradeoffs that green …

Purpose–This paper aims to investigate business managers' assessment of stakeholders'
influence on corporate social responsibility (CSR) initiatives. The key stakeholders included …

A growing area of marketing research has surfaced in the past 20 years at the nexus of
marketing and sustainability. However, a review of marketing literature shows that this field …

This paper addresses consumers' attitudes towards consumption, the extent to which
excessive consumption is perceived as an environmental problem and what consumers …

This article introduces the concept of sufficiency, its specific dual nature (voluntary and
obligatory), and its collective implications to the literature on sustainability. Sufficiency …

Purpose Seeking ways towards a sustainable future is the most dominant socio-political
challenge of our time. Marketing should have a crucial role to play in leading research and …