Understanding and managing the threat of common method bias: Detection, prevention and control
Common method bias can appear when both the independent and dependent variable is
captured by the same response method. While the consequences of common method bias …
captured by the same response method. While the consequences of common method bias …
From screen to service: How corporate social responsibility messages on social media shape hotel consumer advocacy
This research attempts to investigate corporate social responsibility (CSR) and consumers'
advocacy behavior (CAB) association in the hotel services sector of a developing economy …
advocacy behavior (CAB) association in the hotel services sector of a developing economy …
Market orientation, brand management processes and brand performance
Purpose The purpose of this study is to investigate the manner in which market orientation
types facilitate the development of brand management processes (strategic brand …
types facilitate the development of brand management processes (strategic brand …
Examining the relative influence of multidimensional customer service relationships in the food delivery application context
Purpose From the perspective of relationship theory, customers tend to build a positive
attitude toward a company with a strong connection. While previous tourism and hospitality …
attitude toward a company with a strong connection. While previous tourism and hospitality …
Brand personality of global chain hotels, self-congruity, and self-discrepancy on customer responses
JJ Kim - International Journal of Hospitality Management, 2023 - Elsevier
The current study examined the brand personality of global chain hotels and how it is related
to individuals' image congruence. It also explored what impact self-congruity has on …
to individuals' image congruence. It also explored what impact self-congruity has on …
Gender, loyalty card membership, age, and critical incident recovery: Do they moderate experience-loyalty relationship?
The study examines the critical role of customer experience in determining hotel brand
loyalty and the moderating role of gender, loyalty card membership, age, and critical incident …
loyalty and the moderating role of gender, loyalty card membership, age, and critical incident …
Hotel brand personality and brand loyalty: An affective, conative and behavioral perspective
The purpose of this study was to test the structural relationship between hotel brand
personality and brand loyalty. Brand loyalty was conceptualized as a three-dimensional …
personality and brand loyalty. Brand loyalty was conceptualized as a three-dimensional …
A new path for building hotel brand equity: the impacts of technological competence and service innovation implementation through perceived value and trust
WQ Ruan, SN Zhang, CH Liu, YQ Li - Journal of Hospitality …, 2020 - Taylor & Francis
To examine the brand development of starred hotels, this study examines asample of 615
five-star customers to confirm anewly proposed path for the formation of starred hotel brand …
five-star customers to confirm anewly proposed path for the formation of starred hotel brand …
Engaging customers through user-and company-generated content on CSR
A Badenes-Rocha, C Ruiz-Mafé… - Spanish Journal of …, 2019 - emerald.com
Purpose This study aims to analyze the role of corporate social responsibility (CSR)
customer perceptions, customer–company identification and customer trust on customer …
customer perceptions, customer–company identification and customer trust on customer …
Trust in virtual interaction: The role of avatars in sustainable customer relationships
Trust—both cognitive and affective trust—sit at the core of the development of avatars in
hospitality. Based on the theory of mind (ToM), this study collected data from 563 hotel …
hospitality. Based on the theory of mind (ToM), this study collected data from 563 hotel …