Purpose We respond to the existing gaps regarding the drivers and outcomes of customer
experience quality in the context of bank marketing by examining the interrelationships …

Purpose-Nowadays, customers expect from the brands to build customized and long term
relationships with them. Hence, it has become evident that managerial approaches like …

Purpose: The study analyzes the key drivers of consumer experience in e-services, with the
particular goal of defining and quantifying the influence of website quality and university …

This study investigates the critical role of customer experience in enhancing customer
satisfaction, brand loyalty, and repurchase intention within the hotel industry. The study …

Fokus dari penelitian ini antara lain untuk menguji dan menganalisis pengaruh dari variabel
bebas service quality dan customer experience terhadap niat penggunaan ulang jasa …

ABSTRACT The South African government (Department of Trade and Industry) classifies
small independent retailers as part of small, medium, and micro enterprises, making these …