Exploring the influence mechanism of chatbot-expressed humor on service satisfaction in online customer service
Y Xie, C Liang, P Zhou, L Jiang - Journal of Retailing and Consumer …, 2024 - Elsevier
As chatbots gain widespread adoption in online customer service, optimizing their inherent
value and enhancing customer satisfaction emerges as an indispensable concern …
value and enhancing customer satisfaction emerges as an indispensable concern …
Advertising professionals' perceptions of the impact of gender portrayals on men and women: a question of ethics?
L Tuncay Zayer, CA Coleman - Journal of Advertising, 2015 - Taylor & Francis
This research investigates advertising professionals' perceptions of how gender portrayals
impact men and women and how these perceptions influence their strategic and creative …
impact men and women and how these perceptions influence their strategic and creative …
Narrative online advertising: identification and its effects on attitude toward a product
Drawing on extant literature on narrative persuasion, online advertising, and transportation
theory, this research aims to study Internet‐based online narrative advertising and …
theory, this research aims to study Internet‐based online narrative advertising and …
A priest, a rabbi, and a minister walk into a bar: A meta-analysis of humor effects on persuasion
Despite its long history in communication, scholars continue to debate whether humor
enhances or undermines persuasive attempts. To better understand the contingencies of …
enhances or undermines persuasive attempts. To better understand the contingencies of …
[图书][B] The primordial violence: Spanking children, psychological development, violence, and crime
A CHOICE Outstanding Academic Title 2014! Why do parents hit those they love? What
effect does it have on children? What can be done to end this pattern? These are some of …
effect does it have on children? What can be done to end this pattern? These are some of …
The emergence of a half-century of research on humour in advertising: what have we learned? What do we still need to learn?
MG Weinberger, CS Gulas - Humor in Advertising, 2021 - taylorfrancis.com
The use of humour in advertising is widespread and research about it has grown rapidly.
There are now at least 250 academic works devoted to advertising humour with over 150 …
There are now at least 250 academic works devoted to advertising humour with over 150 …
Emotion and humor as misinformation antidotes
Many visible public debates over scientific issues are clouded in accusations of falsehood,
which place increasing demands on citizens to distinguish fact from fiction. Yet, constraints …
which place increasing demands on citizens to distinguish fact from fiction. Yet, constraints …
The impact of violent humor on advertising success: A gender perspective
Recent academic research has focused on the use of novelty and shock in advertising
executions. One manifestation of this approach in American television advertising is the use …
executions. One manifestation of this approach in American television advertising is the use …
Being funny is not enough: The influence of perceived humor and negative emotional reactions on brand attitudes
Humor is a common goal of marketing communications, yet humorous advertisements do
not always improve consumer attitudes towards the advertised brand. By investigating a …
not always improve consumer attitudes towards the advertised brand. By investigating a …
Men and masculinities in a changing world:(de) legitimizing gender ideals in advertising
LT Zayer, MA McGrath… - European Journal of …, 2019 - emerald.com
Purpose Conversations surrounding gender are sweeping the globe as the voices and lived
experiences of people are being heard and shared at unprecedented rates. Discourses …
experiences of people are being heard and shared at unprecedented rates. Discourses …