Over the past decades, environmental sustainability has raised at the top of the international
political agenda and has been recognized as a key driver of innovation. As a result, the …

This paper argues for the need to go beyond appreciating co‐production as a stand‐alone
process. Rather it offers a holistic model of value creation for public services, by integrating …

Social innovation research has been increasing over the last decades in many countries
and fields of study. This study understands social innovation (SI) as a way to mitigate social …

In recent years, growing attention has been devoted to consumer engagement with brands
through emerging technological (eg, social media/artificial intelligence-based) platforms …

Environmental, health, and social change is complex and frequently is framed as a problem
(s) to be solved. This framing focuses effort on delivery of solutions designed to change …

Global resource use and related emissions continue to rise despite decades of public and
private sector marketing efforts to encourage more sustainable consumption. One question …

This paper empirically tests the concept of value-in-behavior (consumer perceived value
towards the performance of behaviors), considers how it influences consumer behavioral …

In response to calls by macromarketing scholars, this article introduces transformative
branding to demonstrate how branding—a process traditionally conceptualised at the firm …

Researchers hypothesize that loyalty is essentially isomorphic across domains, and it
positively linked to happiness. Based on an extensive review, this research proposes a …

Purpose This study aims to examine the impact of green marketing adoption on non-
profitable organizations' performance in Jordan. Design/methodology/approach A structured …