The study aimed to analyse the role of the capital structure in the financial performance of 90
textile firms listed in Pakistan Stock Exchange (PSX) during the period 2008–2017. The …

The study's goal is to see how e-marketing affects marketing performance in Jordan, as
assessed by consumer satisfaction and loyalty. The basic data for this study was gathered …

Purpose Small and medium enterprises (SMEs) do not need only traditional marketing
strategies in the dynamic business environment of the manufacturing sector. Entrepreneurial …

Research aims: This study aims to examine the effect of Enterprise Resource Planning
(ERP) system implementation on company performance with organizational capabilities as a …

This study examined marketing strategies and passengers' adoption of ride-hailing services.
Its specific aim was to assess the influences of marketing communication, service quality …

Purpose To attain green economic efficiency, small, micro and medium-sized firms must
follow environmental paradigms. This research aims to discover the relationship between …

The evolution of the sustainable business performance in relation to the technology
integration reveals a significant revolution but regrettably is given little global attention, thus …

The objective of this study is to examine the mediating role of enterprise resource planning
(ERP) system adoption on the relationship between performance of medium enterprises …

Today, innovation and its association with leadership are dubiously one of the key
challenges faced by the Pakistani banking sector. However, lack of investigation on this …

Purpose: This paper aims to explore different ways through which Jordanian small
businesses can raise their respective total sales by the use of local e-market. Some of the …