Mobile commerce has an important potential in changing consumer shopping habits that
have a direct impact on service quality and customer satisfaction when using mobile …

This study explores the factors influencing customer loyalty in social commerce, defined as
the integration of e-commerce with Web 2.0 software and social technology. Despite the …

Coronavirus compelled to customers to use internet and make it habit in their daily routine.
That reason why e-commerce industry is growing rapidly due to Covid-19. Therefore, the …

With the rapid advancement of technology, online shopping has become increasingly
popular, revolutionizing the way consumers make purchases. In recent years, mobile …

Electronic reviews (e-reviews) offer a more accurate reflection of information quality by
drawing on previous consumer experiences. This study aims to explore the factors affecting …

While e-commerce emphasizes the significance of trust and security within platform
frameworks, it is noteworthy that social media platforms bear no responsibility for the content …

Purchasing through social commerce has become increasingly popular in recent years.
Multiple papers have been conducted to examine customer purchasing behavior on social …

Today's society is increasingly developing, leading to the improvement and advancement of
technology, which has made the shopping needs of consumers more enhanced. The fact …

Today's society is increasingly developing, leading to the improvement and advancement of
technology, which has made the shopping needs of consumers more enhanced. The fact …

The TikTok platform has experienced a significant surge in its user base, with millions of
consumers regularly using the app for entertainment purposes. This phenomenon has …