Social media users can be influenced directly by their close relationships, such as their
friends, family, and colleagues. They can also be influenced by those who follow them …

Effective employment of social media for any social influence outcome requires a detailed
understanding of the target audience. Social media provides a rich repository of self …

Abstrak Memasuki tahun politik 2018-2019, Indonesia mengalami darurat hoax dimana isu-
isu politik menyebar dengan sangat cepat terutama pada jejaring sosial yang merupakan …

During the Russia–Ukraine conflict, social media has become an outlet for public opinion;
therefore, besides the hot war, information warfare is also taking place. It was discovered …

This article aims to discover key users in public health emergencies and explore their public
opinion evolution patterns, thus providing theoretical support for the establishment of a clear …

Users' activities on social media generate useful and valuable information about the general
public that can be used in policymaking and the decision-making processes. In this paper …

Designing a system to improve the performance of the supply chain by linking pricing and
advertising will bring significant benefits to the supply chain components. Due to the …

In the modern era, the company's marketing strategy has included the use of social media to
increase product sales. For a business, social media can give both tangible and intangible …

Social media influencers have the power to influence others. Identifying influencers in online
social networks is essential for various applications in many domains such as …

In the age of information explosion, it is easy for people to receive many messages, and it is
difficult to verify the authenticity of each message. Therefore, people often quickly and …