Technological innovation can help a business gain maximum profits. Previous studies have
proven that social media is vital for improving performance, but research gaps remain. This …

Customer and Consumer Journeys, touchpoints and Consumer Goals have been widely
discussed among Customer Experience theorists and practitioners, establishing that a …

Car-sharing services ie short-term car rentals, are ideologically driven systems aimed at
modernizing contemporary transportation towards sustainable development and …

In den letzten zwanzig Jahren hat sich das Thema der Onlinekommunikation in den Public
Relations (PR) vom Nischen-zum Kernthema disziplinärer Auseinandersetzung entwickelt …

Productivity can be enhanced and competitive advantages can be gained by using an open
innovation approach instead of a closed innovation approach. The successful …

A value proposition is important to businesses and their success, because it analyses the
needs of customers or users and what they are willing to pay for. This study aims to make …

With an international perspective, this chapter elaborates how social media have developed
over the last fifteen years from a niche topic to an industry-disruptive and dominating …

A vital external resource, customer-knowledge enabled innovation (CKEI) prompts business
enterprises and other societal organizations worldwide to integrate many a CKEI practice or …

Using open innovation approach instead of closed innovation approach improves
productivity. To successfully implement the open innovation approach in a company, it is …

Purpose: Customer engagement (CE) is a customers' voluntary resource contribution to
firms' functions, and it goes beyond transactions during customers' behavioral …