Tourism development benefits from harnessing the prospects of innovative city brands and
motivates management scholars to postulate and investigate evolving motives and …

Purpose: The aim of this study is to examine the impact of branding in building and
enhancing customer loyalty for banking services. Theoretical framework: branding …

Purpose: The primary aim of the research is to examine the branding and positioning of
cities within the framework of competitiveness. In this regard, Silifke which is a district in …

The growing emphasis on urban management has driven a trend toward city branding to
enhance the city attractiveness. This study investigates the influence of city branding on the …

Purpose: This study investigates the effects of self-service technology and service qualities
on the brand equity of retail bank customers living in six Bangkok districts, Thailand …

Semarang is renowned for its multiculturalism, with a diverse population of Javanese,
Chinese, Arab, Indian, and other ethnic groups. This fosters the assimilation of the culture …

Sumber Maron, yang terletak di Desa Karangsuko, Kecamatan Pagelaran, Kabupaten
Malang, memiliki potensi besar untuk dikembangkan sebagai destinasi wisata berbasis …

The goals of this chapter are to examine the application of a customer-based brand equity
model based on Aaker's brand equity framework from the viewpoint of consumer behaviour …

INDONESIA: Kota Madiun merupakan kota yang memiliki banyak julukan seperti Kota Brem,
Kota Pecel, dan Kota Sepur yang diambil dari kearifan lokal kota ini. Namun, beberapa …

Purpose: From the two dimensions of aesthetic nature-relatedness and experience nature-
relatedness, we systematically construct an evaluation index system of public art nature …