The advent of the digital era has catalyzed transformative shifts in educational paradigms,
seamlessly integrating sustainable education with innovative pedagogical approaches that …

This study investigates customer-to-customer value co-creation practices by adopting a
customer-dominant logic. Data were gathered through observations of 5 running events in …

Drawing on customer-dominant logic and running events contexts, this paper develops a
customer-dominant framework of value that outlines customers' interactions with other peers …

Abstract In B2B marketing, VCC gaining considerable prominence. Much of the literature
theorized how services contribute in the mechanism VCC.. However, service recipient firm …

Introduction: Banking is fundamental in the global economic cycle and is particularly
relevant in efforts to achieve Sustainable Development Goals (SDGs) through green …

Comunidades energéticas impulsionam a transição energética fotovoltaica mediante a
geração de energia limpa e renovável a partir da fonte de energia solar. Trata-se do …

Les communautés énergétiques impulsent la transition énergétique photovoltaïque en
générant de l'énergie propre et renouvelable à partir de la source d'énergie solaire. Il s' agit …

This research, based on the co-creation value literature, examines the implications for both
the brand and the consumer. In this regard, the study aims to contribute to the understanding …