This paper summarises the main findings concerning consumer behaviour for wine
published in academic journals in the last ten years and provides some suggestions about …

Increasing interest in social commerce has been accompanied by concerns about creating
high-quality customer relationships. Brands are particularly interested in how they may foster …

Purpose Wine as a research topic continues to address a plethora of diverse contexts. In
consideration of this scope and abundance of wine literature, this study aims to provide …

Las zonas rurales de Andalucía generalmente concentran su producción en actividades
económicas directamente vinculadas con el sector primario, teniendo sus habitantes bajos …

Purpose Social commerce is a subpart of electronic commerce (e-commerce), where social
media is forced to support user contributions. The purpose of this study is to measure the …

The quality scale of Italian wines is mainly organized in four categories: PDO, PGI, basic and
bulk wine. Our analysis explicitly investigates the patterns and determinants of consumption …

Purpose The growing wine market in India presents a tremendous opportunity for marketers
to formulate a strategy targeted at the Indian consumers. The purpose of this paper is to …

This research examines how relationship quality affects the intention of past consumers to
spread positive electronic word-of-mouth (e-WOM) in food and beverage bussiness. Studies …

The aim of this study is to discover the wine store variables that arouse the desire to
purchase in the consumer. Wine is a complex product: its features are better able to be …

Purpose Wine consumption among women in India is gradually increasing on the back of
several factors such as increased urbanization, higher disposable income, rising affluence …