Creation and usage of synthetic user identifiers within an advertisement placement facility
WL Simmons, SN Catanzaro - US Patent App. 13/537,991, 2012 - Google Patents
(22) Filed: Jun. 29, 2012(51) Int. Cl. G06Q 30/02(2012.01) Related US Application Data(52)
US Cl..................................................... 705/1441 (63) Continuation-in-part of application No …
US Cl..................................................... 705/1441 (63) Continuation-in-part of application No …
Methods and apparatus for ordering advertisements based on performance information and price information
SA Kamangar, E Veach, R Koningstein - US Patent 7,778,872, 2010 - Google Patents
An ordering of advertisements requested by an ad consumer is based on scores generated
for the ads. In each case, a score may be a function of at least one performance parameter …
for the ads. In each case, a score may be a function of at least one performance parameter …
Using estimated ad qualities for ad filtering, ranking and promotion
D Wright, D Pregibon, D Tang - US Patent 7,827,060, 2010 - Google Patents
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5.937, 390 A 8/1999 Hyodo A system obtains a first parameter (QP) associated with a 5.937 …
Predicting ad quality
D Wright, D Pregibon, D Tang - US Patent App. 11/321,046, 2007 - Google Patents
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Predicting ad quality - Google Patents Predicting ad quality Download PDF Info Publication …
Predicting ad quality - Google Patents Predicting ad quality Download PDF Info Publication …
System and method for delivering and optimizing media programming in public spaces
T Opdycke - US Patent App. 10/913,130, 2005 - Google Patents
(57) ABSTRACT A system and corresponding methods for automating the execution;
measurement; and optimization of in-store pro motional digital media campaigns are …
measurement; and optimization of in-store pro motional digital media campaigns are …
Estimating ad quality from observed user behavior
D Wright, D Pregibon, D Tang - US Patent 8,065,184, 2011 - Google Patents
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act1OnS to eSt1 6,014,665 A 1/2000 Culliss mate a quality of the second advertisement …
act1OnS to eSt1 6,014,665 A 1/2000 Culliss mate a quality of the second advertisement …
Method for determining, correlating and examining the causal relationships between media program and commercial content with response rates to advertising and …
S Elliott, J Takiff - US Patent 8,249,912, 2012 - Google Patents
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Tools and methods for determining relationship values
A Treiser - US Patent 8,943,004, 2015 - Google Patents
Provisional application No. 61/633,246, filed on Feb.(57) 8, 2012. Systems, apparatus, and
methods for correlating two items of interest, based on a plurality of data items and …
methods for correlating two items of interest, based on a plurality of data items and …
Method of network merchandising incorporating contextual and personalized advertising
H Menon, P Javangula, T Loeser, J Rice… - US Patent App. 11 …, 2008 - Google Patents
(57) ABSTRACT A method of network merchandising incorporates contextual and
personalized advertising with human input to deliver relevant retail offers to interested online …
personalized advertising with human input to deliver relevant retail offers to interested online …
Remote Segmentation System and Method Applied To A Segmentation Data Mart
M Waclawik, S Rikhtverchik, D Krans… - US Patent App. 12 …, 2009 - Google Patents
Remote segmentation applied to a segmentation data mart allows a marketer to create a
personalized email campaign for a selected segment of customers. Segmentation data is col …
personalized email campaign for a selected segment of customers. Segmentation data is col …