Consumers' revisit is essential for online group-buying (OGB) websites to enhance financial
and non-financial outcomes. From the perspective of transaction cost economics (TCE), this …

Virtual reality presents exciting new opportunities for e-commerce with regard to the
development of innovative shopping services. This article reports on an experimental …

Group‐buying, in which consumers are granted a discounted price on a purchase offer
within a particular period if the offer can achieve a required group size, is a prevalent …

In the information age, more and more people are buying products on the Internet. Impulsive
buying within the online shopping research is gradually receiving more attention, as it …

Technological progress is driving the changes in business models. In the online shopping
market, the consumer's purchasing model is changing from an individual purchase to a …

With the popularization of smartphones and the associated increase in the use of mobile
applications (apps), the effect of mobile advertising apps on consumers should not be …

摘要由於科技的進步與電子商務蓬勃發展, 消費者越來越喜歡在網路上購物; 然而,
購物網站如何提高消費者持續參與購買的意圖, 將成為網路購物業者重視的議題 …

Online group-buying (OGB) is a relatively new market, but has attracted much academic
attention. Under intensive competition, it is essential for OGB websites to maintain …

Penelitian ini bertujuan untuk menguji pengaruh Iklan Online, Konformitas dan Gaya Hidup
terhadap Perilaku Konsumtif pada Mahasiswa Fakultas Ekonomi Universitas …

With the development of Internet technology, online group-buying of the emerging e-
commerce model has become more and more popular with consumers. Based on the …