S Purchase, T Volery - Journal of Marketing Management, 2020 - Taylor & Francis
This study aims to investigate the development of 'marketing innovation'defined as the implementation of new marketing practices involving significant changes in the design …
A Abudaqa, RA Alzahmi… - International Journal …, 2022 - inderscienceonline.com
This study tests how innovation influences the empirical relationship among digital facilitators, digital transformation strategies and overall performance of manufacturing SMEs …
G Azar, F Ciabuschi - International business review, 2017 - Elsevier
This study focuses on the relevance of different types of innovation for firms' export performance. Despite ample research on the innovation–performance relationship, previous …
M Bagheri, S Mitchelmore, V Bamiatzi… - Journal of International …, 2019 - Elsevier
This study examines the relationship between internationalization orientation and international performance of small and medium-sized enterprises (SMEs), and the mediating …
This article explores the domain of international entrepreneurship (IE) research by thematically mapping and assessing the intellectual territory of the field. Extant reviews show …
Few studies have examined marketing capabilities as a source of competitive advantage in the international entrepreneurship (IE) field. Empirical evidence in the international new …
Drawing on the resource-based view (RBV) of the firm this research investigates how an integrated marketing communication (IMC) capability drives a brand's financial performance …
S Guha, P Harrigan, G Soutar - Journal of Small Business & …, 2018 - Taylor & Francis
Australian small and medium-sized enterprises (SMEs) owner-managers were interviewed to understand the underpinning factors of social customer relationship management (social …
Innovation and exporting both play a vital role in the sustained business performance of small and medium-sized enterprises (SMEs). Unfortunately, few studies have …