Social commerce is growing rapidly in Indonesia because of the ease of use of social media
applications. The online shopping feature on social media has caused some e-commerce …

Today, social media is unavoidable, especially as we embrace the'new normal.'As our use
of social media evolves because of the epidemic, it becomes an increasingly valuable …

For these border studies, understanding borderlanders provides a new narrative about
boundaries. The history of a nation-state of a collective nature, the alignment of power …

This research is conducted to discover the factors that influence young consumers'
purchasing intention on social media websites in Bangladesh. An integrated model was …

The study examines the use and gratification of social media marketing in Tanzania, with a
particular focus on the influence of trust, personalization and users' satisfaction on the …

The study addresses the broad question of how cloud computing is reshaping data
management and marketing practices. It aims to understand the transformative impact of …

The study examines consumer perception towards apparel retail formats and the latent
factors involved in purchase behavior. It involves descriptive research design, with primary …

In the digital age, social media influencers (SMI) have become a pivotal promotional strategy
to persuade and influence consumers. However, many of the previous studies only focused …

Buku ini dirancang oleh Dosen dan Praktisi digital markating sesuai bidang keilmuan,
pengalaman, hasil penelitian dan survey, disusun secara sistemmatis menyajikan materi …

Abstract __________________________________… Objective-This study aims to
determine marketing communication strategies in consumer goods marketing activities at PT …