A systematic literature review on social commerce: Assessing the past and guiding the future
W Zhao, F Hu, J Wang, T Shu, Y Xu - Electronic commerce research and …, 2023 - Elsevier
The development of technology and social media offers the opportunity for social commerce
to emerge with new phenomena in the market. Numerous studies were addressed to gain …
to emerge with new phenomena in the market. Numerous studies were addressed to gain …
The impact of TikTok user satisfaction on continuous intention to use the application
People use social media not only for social purposes but also for business purposes. It is
used in management and marketing as a tool to manage organizations and market products …
used in management and marketing as a tool to manage organizations and market products …
Investigating the impact of AI-powered technologies on Instagrammers' purchase decisions in digitalization era–A study of the fashion and apparel industry
Over the last couple of decades, technological advancements have accelerated
exponentially, especially in the realm of online social networking networks. The artificial …
exponentially, especially in the realm of online social networking networks. The artificial …
Customer experience in social commerce: A systematic literature review and research agenda
SA Dhaigude, BC Mohan - International Journal of Consumer …, 2023 - Wiley Online Library
Social commerce (SC) is an upcoming trend that has changed the online shopping
experience by allowing e‐retailers to develop long‐term relationships with customers and …
experience by allowing e‐retailers to develop long‐term relationships with customers and …
Modelling and evaluating trust in mobile commerce: a hybrid three stage Fuzzy Delphi, structural equation modeling, and neural network approach
With the spread of m-commerce usage around the globe, mobile commerce can become the
primary approach for many users in transactions. Such a method is considered an …
primary approach for many users in transactions. Such a method is considered an …
Behavioral intention to order food and beverage items using e-commerce during COVID-19: an integration of theory of planned behavior (TPB) with trust
Purpose This paper aims to examine consumers' behavioral intention (BI) to order food and
beverage items using e-commerce during COVID-19 by incorporating trust (TRU) with the …
beverage items using e-commerce during COVID-19 by incorporating trust (TRU) with the …
Customization at a glance: Investigating consumer experiences in mobile commerce applications
The study strives to examine how customization (CUS) affects customers' acceptance of m-
commerce applications (MCA) and explore conditions where CUS would strengthen …
commerce applications (MCA) and explore conditions where CUS would strengthen …
[HTML][HTML] Causal factors influencing the use of social commerce platforms
S Asanprakit, T Kraiwanit - Journal of Open Innovation: Technology, Market …, 2023 - Elsevier
As the world of commerce evolves rapidly with the digital transformation, understanding the
dynamics of social commerce (s-commerce) becomes increasingly critical. This study delves …
dynamics of social commerce (s-commerce) becomes increasingly critical. This study delves …
A meta-analysis of the factors associated with s-commerce intention: Hofstede's cultural dimensions as moderators
Purpose In recent years, the proliferation of social commerce (s-commerce) has attracted
many researchers to investigate the drivers of individuals' intentions. However, the empirical …
many researchers to investigate the drivers of individuals' intentions. However, the empirical …
A meta-analytic structural equation model for understanding social commerce adoption
Social commerce (s-commerce) has gained prominence with advances in social media and
social networking technologies over the last decade. Prior research has employed diverse …
social networking technologies over the last decade. Prior research has employed diverse …