[PDF][PDF] Multi-Criteria Distribution Alternative Performance Evaluation in the Pharmaceutical Industry

M Theeuwes - pure.tue.nl
The quality supervision characterizes the pharmaceutical industry. To ensure high-quality
medication, this thesis proposes a multi-criteria decision model based on the Analytical …

[PDF][PDF] A Study on Marketing of Pharmaceutical Products based on Physicians and Consumers Behaviour

R Kumar, A Parmar - academia.edu
Indian Pharmaceutical industry has rank 3rd worldwide for production in terms of volume
and 14th in terms of value. Pharmaceutical marketing is different from other consumer …