Understanding the Past and Preparing for Tomorrow: Children and Adolescent Consumer Behavior Insights from Research in Our Field

DR John, C Pechmann… - Journal of the Association …, 2024 - journals.uchicago.edu
Our special issue on young consumers introduces readers to a research area that has been
part of the consumer behavior field for over 50 years. We provide an overview of topics and …

Generation Alpha's Plan to Guard Against the Newest Ace:(Social Media Initiated) Adolescent Adverse Connection Experiences

T Hardy-Sellers - 2024 - search.proquest.com
Amid growing concerns over the immersion of adolescents (ages 10-19) in social media (ie,
TikTok, Twitter, now known as X, Twitch, Snapchat, Instagram, esports, gaming, etc.) and its …