Kepercayaan Konsumen terhadap Produk Skincare Melalui Endorsement dari Influencer Muslim
BP Zenita, DP Restuti - EKOMABIS: Jurnal Ekonomi …, 2024 - journal.lppmpelitabangsa.id
Abstract Kepercayaan Konsumen Terhadap Produk Skincare Melalui Endorsement dari
Influencer Muslim. Banyaknya jumlah pengguna Instagram di Indonesia menciptakan …
Influencer Muslim. Banyaknya jumlah pengguna Instagram di Indonesia menciptakan …
Determinant of Online Purchase Decision of UIN Mataram College Student Using Lazada Application: Trust as Intervening Variable
Nowadays, one option that helps customers purchase the things they need more easily is to
shop through the marketplace. The issues of supply and demand are not the only ones that …
shop through the marketplace. The issues of supply and demand are not the only ones that …
THE INFLUENCE OF CELEBRITY ENDORSEMENT AND CONTENT MARKETING ON PURCHASE INTENTION OF SKINTIFIC PRODUCTS AT TIKTOK SHOP
SC Lombogia, WJFA Tumbuan… - Jurnal EMBA: Jurnal …, 2024 - ejournal.unsrat.ac.id
The primary objectives of this research are threefold: firstly, to know the Influence of
Celebrity Endorsement on Purchase Intention of Skintific Products at Tiktok Shop; secondly …
Celebrity Endorsement on Purchase Intention of Skintific Products at Tiktok Shop; secondly …
“I CAN'T RESIST TIKTOK”: EXPLORING THE INFLUENCE OF CELEBRITY ENDORSEMENT, PARASOCIAL INTERACTION, AND FOMO ON GEN-Z PURCHASE …
RB Oktavian, R Dermawan… - Journal of Management …, 2024 - ejurnal.undana.ac.id
This research aimed to examine the influence of celebrity trustworthiness, celebrity
attractiveness, parasocial interaction, and fear of missing out (FOMO) on purchase intention …
attractiveness, parasocial interaction, and fear of missing out (FOMO) on purchase intention …
The Effect of Celebrity Endorsement and Perceived Quality on Purchase Intention with Perceived Value as Mediation in Scarlett Cosmetics in Malang City
A Aslinda, W Rahayu - Social Science Studies, 2024 - profesionalmudacendekia.com
Abstract Research Aims: This research aims to determine the quality, perceived value,
purchase intention influence of Celebrity Endorsement and Perceived Quality on Purchase …
purchase intention influence of Celebrity Endorsement and Perceived Quality on Purchase …
[PDF][PDF] Reviviendo Iconos: Cómo MAC Cosmetics Utiliza Legados de Celebridades para Fomentar la Lealtad de Marca
M Ampuero, F Arbaiza - … Ibérica de Sistemas e Tecnologias de …, 2024 - researchgate.net
El estudio analizó la percepción de mujeres peruanas millennials sobre la publicidad de
celebridades, enfocándose en la colaboración de MAC Cosmetics con Selena Quintanilla. A …
celebridades, enfocándose en la colaboración de MAC Cosmetics con Selena Quintanilla. A …
Peran Brand Image: Pengaruh Celebrity Endorsement, E-WOM, dan Perceived Quality terhadap Purchase Intention Skincare pada Gen-Z
R Fahlevi, H Helen… - … : Jurnal Ekonomi dan …, 2024 - ejournal.uniramalang.ac.id
This study aims to explore the impacts of Celebrity Endorsement in terms of Attractiveness,
Trustworthiness, and Expertise, E-WOM, and Perceived Quality on Purchase Intention of …
Trustworthiness, and Expertise, E-WOM, and Perceived Quality on Purchase Intention of …
Pengaruh Celebrity Endorsement Instagram Terhadap Niat Beli Produk Erigo
FI Saputro - 2024 - dspace.uii.ac.id
Perkembangan media sosial yang semakin pesat menciptakan potensi bagi suatu bisnis
untuk memanfaatkannya sebagai strategi pemasaran online dalam memperkenalkan …
untuk memanfaatkannya sebagai strategi pemasaran online dalam memperkenalkan …
DOES CELEBRITY ENDORSEMENT INFLUENCE PURCHASE INTENTIONS THROUGH PRODUCT PERCEIVED QUALITY?-A CONSUMER PERSPECTIVE.
RS Chakkambath, SG Nair - PRERANA: Journal of …, 2024 - search.ebscohost.com
This study examines the impact of celebrity endorsements on purchase intentions, focusing
on the mediating role of perceived product quality from a consumer perspective. Primary …
on the mediating role of perceived product quality from a consumer perspective. Primary …
Meta-analysis: The Influence of celebrity endorsements on Generation Z's Online Purchasing Decisions
Generation Z actively interacts on social media, namely TikTok and Instagram. This is an
opportunity for business people to use the services of Instagram celebrities or TikTokers to …
opportunity for business people to use the services of Instagram celebrities or TikTokers to …