The purpose of this paper is to document the impact of movies/cinema on Indian culture and
to investigate the ongoing cultural transformations that have happened over a point of time …

In the social cultural setup of the world, the differentiation between a man and a boy is
almost universally established, with the man representing the evolved, comprehensive …

This study aims to develop a scale for measuring the effectiveness of reality-based crime
shows. The dearth of study reported in the literature in this domain, particularly with reality …

The call for more males to work with children in their formative years remains prevalent in
education discourse across the globe. Assertions that these men will positively address …

Previous studies on reading habits overlooked the potential role of celebrities in reading
books. This study assesses how celebrities influence young people to purchase books. The …

Given the wide interest in celebrity endorsements in advertising, it is surprising that there are
no quantitative cross-cultural studies on their effectiveness across target audiences …

Despite the importance of materialism as an influencer of consumer value, scant research
has focused on its underlying association with socialization and consumer decision-making …

Celebrity endorsement is a big market in India and continues to grow bigger. However, in
spite of prevalent use of celebrities for endorsement, not all celebrity endorsements have …

Racism is a kind of hatred behaviour, exhibited in written, verbal or physical form against the
ethnicity or physical appearance of a group or an individual. Around the world, problematic …

This paper argues that postmodern consumption of material goods is as much a
consumption of the goods themselves as that of'networked'information. In the process, it …