How to promote user purchase in metaverse? A systematic literature review on consumer behavior research and virtual commerce application design
Virtual commerce applies immersive technology such as augmented reality and virtual
reality into e-commerce to shift consumer perception from 2D product catalogs to 3D …
reality into e-commerce to shift consumer perception from 2D product catalogs to 3D …
Virtual reality and tourism marketing: Conceptualizing a framework on presence, emotion, and intention
R Yung, C Khoo-Lattimore, LE Potter - Current Issues in Tourism, 2021 - Taylor & Francis
In a post-COVID landscape, building interest and evoking positive emotions toward tourism
products are vital for destination recovery. As a result, interest and opportunity for the use of …
products are vital for destination recovery. As a result, interest and opportunity for the use of …
Virtual reality consumer experience escapes: preparing for the metaverse
Virtual Reality (VR) experience escapes allow individuals to spend hours on end in
immersive virtual environments and interact with content in a world that is providing shelter …
immersive virtual environments and interact with content in a world that is providing shelter …
Immersive time (ImT): Conceptualizing time spent in the metaverse
With growing investment into the metaverse or metaverses, the required hardware and
software is becoming more powerful and cheaper, and tech firms' expectations for this …
software is becoming more powerful and cheaper, and tech firms' expectations for this …
The bifold triadic relationships framework: A theoretical primer for advertising research in the metaverse
The concept of the metaverse was first coined in the science fiction novel Snow Crash
published 30 years ago, serving as the pregenesis concept of the next groundbreaking …
published 30 years ago, serving as the pregenesis concept of the next groundbreaking …
Virtual and augmented reality: Advancing research in consumer marketing
Virtual reality (VR) and augmented reality (AR) technologies are having a profound impact
on a variety of marketing practices and are attracting increasing attention from marketing …
on a variety of marketing practices and are attracting increasing attention from marketing …
Shopping in the digital world: Examining customer engagement through augmented reality mobile applications
This paper furthers our understanding of customer brand engagement through augmented
reality (AR) features on retailers' mobile applications. Due to the ubiquitous smartphone …
reality (AR) features on retailers' mobile applications. Due to the ubiquitous smartphone …
Digital sensory marketing: Integrating new technologies into multisensory online experience
People are increasingly purchasing (eg, food, clothes) and consuming (eg, movies, courses)
online where, traditionally, the sensory interaction has mostly been limited to visual, and to a …
online where, traditionally, the sensory interaction has mostly been limited to visual, and to a …
Virtual reality, presence, and attitude change: Empirical evidence from tourism
The rapid development of virtual reality (VR) technology offers opportunities for a
widespread consumption of VR tourism content. It also presents challenges to better …
widespread consumption of VR tourism content. It also presents challenges to better …
The role of visual cues in eWOM on consumers' behavioral intention and decisions
Consumers increasingly use eWOM to make decisions about various products and services.
However, few studies have investigated how different visual and verbal eWOM cues affect …
However, few studies have investigated how different visual and verbal eWOM cues affect …