The recent trends of managing the way on how to achieve the communication with safe
cyberspace paid a particular attention among the scholarly worldwide. The strategic initiative …

The intense competition among fresh food e-commerce platforms in China has reduced the
market share of the leading firms. This study aims to establish a model framework based on …

Purpose This study aims to propose a conceptual framework for transition of brand trust to
brand love in an uncertain market situation, from the perspective of cognitive-emotion theory …

Purpose The recent trends of managing how to achieve communication in a safe
cyberspace have attracted the particular attention from scholars worldwide. The strategic …

Purpose This study explores the influence of textual social cues on virtual influencers'
perceived attractiveness, homophily and credibility, and their impact on consumers' …

The influence of brand personality on brand love, perceived quality and purchase intention: a
study of e-retailing sites | Emerald Insight Books and journals Case studies Expert Briefings …

Purpose This paper aims to explain how Web 2.0, social connectedness online, has created
incredible new business options. This research's primary goal is to help businesses use …

The telecommunications industry is one of the most competitive industries with high
penetration of digital technology, faster availability of data services, and innovations in …

Purpose: To investigate the mediation effect of health insurance providers' brand reputation
(BR) on health insurance literacy (HIL) and intentions to purchase (IP) while assessing the …

Purpose: The study aims to investigate the role of different brand communication types on
customer commitment and the impact of perceived fit on the bond between brand …