The evolution of marketing through digital means has been greatly influenced by the
emergence of virtual influencers on social media and the incorporation of immersive …

Virtual reality (VR) has good potential to promote technology-enhanced learning. Students
can benefit from immersive visualization and intuitive interaction in their learning of abstract …

This paper provides a thorough examination of blockchain technology as a disruptive
decentralized infrastructure that has the potential to change online commercial interactions …

Online dating apps have become increasingly popular in recent years as a tool for finding
partners. However, there is a gap in research on the comprehensive factors that influence …

This study employs a comprehensive bibliometric analysis to explore the integration of
mixed reality in green marketing strategies. The research aims to elucidate the scholarly …

This study investigates the impact of navigation structure on users' ability to find information
and products on e-commerce websites, utilizing the Technology Acceptance Model (TAM) …

The rapid advancement of Augmented Reality (AR) technology presents a transformative
opportunity for the realm of e-Commerce, particularly in enhancing social and mobile …