[PDF][PDF] EXPLORING BRAND LOYALTY DETERMINANT OF ZAKAT INSTITUTION MEDIA PLATFORM IN FEDERAL TERRITORIES ISLAMIC RELIGIOUS COUNCIL …

AH Matahir, MSHM Norhisham - 2023 - researchgate.net
This study investigates the impact of brand association, brand awareness, brand perceived
quality, and brand image on brand loyalty within a Zakat institution's media platforms. The …