Instagram activities, engagement and enrollment intention in Indonesia: A case in the third largest island in the world
Purpose: This study investigates the influence of diverse Instagram activities (entertainment,
interaction, trendiness, advertisement and customization) on engagement levels and …
interaction, trendiness, advertisement and customization) on engagement levels and …
MSMEs, digital transformation economy during pandemic in Indonesian
EH Andriansyah, WT Subroto… - Social work and education, 2024 - journals.uran.ua
This study aims to determine how Micro, Small, and Medium Enterprises (MSMEs) as a form
of people's economic product and digital transformation are able to strengthen the …
of people's economic product and digital transformation are able to strengthen the …
The Effect of Using Hashtags on Consumer Engagement with The Promotion of Property Products
B Tjandra, D Luhukay… - … Conference on Informatics …, 2023 - ieeexplore.ieee.org
To enhance the promotion of property products, the company is using social media as a
platform for branding. Technology has shifted the promoting paradigm from offline to online …
platform for branding. Technology has shifted the promoting paradigm from offline to online …
The Influence of Automotive Brand Awareness on Purchase Interest Through Social Media Usage of TikTok Case Analytics
F Alghifari, R Sarwono - 2024 2nd International Conference on …, 2024 - ieeexplore.ieee.org
This study examines the impact of TikTok usage on brand awareness and purchase interest
in the automotive industry. Using a sample of 165 active TikTok users, the research finds a …
in the automotive industry. Using a sample of 165 active TikTok users, the research finds a …