Exploring opportunities and challenges in promoting interethnic tolerance as a social good through virtual influencers
Purpose This paper aims to understand how virtual influencers (VIs) can promote interethnic
tolerance, online, among youth as a social good. Design/methodology/approach This paper …
tolerance, online, among youth as a social good. Design/methodology/approach This paper …
버추얼휴먼로지는어떻게셀러브리티가되었는가?: 인스타그램에서의스토리텔링전략에관한탐색적연구
강혜원， 이재원， 백지연 - 방송과커뮤니케이션, 2023 - dbpia.co.kr
버추얼 휴먼이 대중문화 영역 안에서 본격적으로 활용되고 나아가 유명인으로 명명되고 있는
상황에서, 본 연구는 버추얼 휴먼이 어떻게 셀러브리티로 자리매김하고 있는지를 학술적으로 …
상황에서, 본 연구는 버추얼 휴먼이 어떻게 셀러브리티로 자리매김하고 있는지를 학술적으로 …
Virtual Influencers: A Bibliometric Analysis
B Barbosa - Using Influencer Marketing as a Digital Business …, 2024 - igi-global.com
Virtual influencers are rapidly gaining significance in the digital marketing realm. This study
offers an overview of the fragmented landscape of virtual influencer research, addressing …
offers an overview of the fragmented landscape of virtual influencer research, addressing …
[PDF][PDF] VIRTUE-SIGNALING VERSUS CORPORATE SOCIAL RESPONSIBILITY IN MARKETING: A LITERATURE REVIEW AND ANALYSIS ON SOCIAL MEDIA
HG Türkmen, Y Akman - academia.edu
In today's world, most corporate leaders are genuinely concerned about running their
organizations in ways that promote economic growth, respect human rights, and are more …
organizations in ways that promote economic growth, respect human rights, and are more …