The virtue of gratitude: A developmental and cultural approach

JRH Tudge, LBL Freitas, LT O'Brien - Human development, 2016 - karger.com
There has been a burgeoning interest in gratitude in adults, adolescents, and children, with
most scholars examining the relations between variations in level of gratitude, treated …

The role of customer gratitude in relationship marketing

RW Palmatier, CB Jarvis, JR Bechkoff… - Journal of …, 2009 - journals.sagepub.com
Most theories of relationship marketing emphasize the role of trust and commitment in
affecting performance outcomes; however, a recent meta-analysis indicates that other …

How gratitude influences customer word-of-mouth intentions and involvement: The mediating role of affective commitment

SM Fazal-e-Hasan, IN Lings, G Mortimer… - Journal of Marketing …, 2017 - Taylor & Francis
This current research examines how gratitude and affective commitment work together to
improve customer–organizational relationships. Using theories from services marketing and …

Gratitude and well‐being: Who benefits the most from a gratitude intervention?

JA Rash, MK Matsuba… - … Psychology: Health and …, 2011 - Wiley Online Library
Background: Theory and research have shown that gratitude interventions have positive
outcomes on measures of well‐being. Gratitude listing, behavioral expressions, and grateful …

Nice thinking! An educational intervention that teaches children to think gratefully

JJ Froh, G Bono, J Fan, RA Emmons… - School Psychology …, 2014 - Taylor & Francis
Gratitude is essential to social life and well-being. Although research with youth populations
has gained momentum recently, only two gratitude interventions have been conducted in …

[图书][B] Relationship marketing in the digital age

R Palmatier, L Steinhoff - 2019 - taylorfrancis.com
The concept of relationship marketing has been discussed among marketing academics and
managers since the early 1980s. But instead of reaching its maturity stage, relationship …

Gratitude in relationship marketing: theoretical development and directions for future research

R D. Raggio, A M. Walz, M Bose Godbole… - European Journal of …, 2014 - emerald.com
Purpose–For centuries, gratitude has represented an integral component of social
relationships, yet it remains relatively overlooked by marketing scholars in the study of …

Four experiments on the relational dynamics and prosocial consequences of gratitude

JA Tsang, SR Martin - The Journal of Positive Psychology, 2019 - Taylor & Francis
Four experiments utilized experimental inductions of gratitude and behavioral measures of
prosociality to explore the effects of 4 variables on gratitude and grateful prosocial …

Examination of restaurant quality, relationship benefits, and customer reciprocity from the perspective of relationship marketing investments

K Ryu, JS Lee - Journal of Hospitality & Tourism Research, 2017 - journals.sagepub.com
The current study adopted cluster and discriminant analyses to investigate how differentially
upscale restaurant customers view (a) the four dimensions of restaurant quality (price …

Examining the role of consumer hope in explaining the impact of perceived brand value on customer–brand relationship outcomes in an online retailing environment

SM Fazal-e-Hasan, H Ahmadi, G Mortimer… - Journal of Retailing and …, 2018 - Elsevier
This research examines the role of consumer hope in explaining the impact of perceived
brand value on customer–brand relationship outcomes in the context of online retailing. We …