This paper seeks to identify the contributions of artificial intelligence (AI) to supply chain
management (SCM) through a systematic review of the existing literature. To address the …

Purpose Given the fact that emerging economies have idiosyncratic characteristics,
international marketing strategies of emerging-market exporting firms have been firmly …

Online retail platforms significantly impact consumers' purchasing decisions. Satisfaction,
purchase intent, and repeat online shopping drive the platform's purchasing decisions. In …

Purpose This study aims to contribute to the existing understanding of export practices in
sub-Saharan African firms with a contextual focus on Ghanaian exporters operating in …

This paper aims to identify the critical factors that can enhance the digital economy through
circular economic models (CE) within Indian manufacturing companies and further model …

Purpose This research aims to increase understanding on how multilevel trust is developed
as well as how trust levels are interconnected and influence international marketing strategy …

Purpose There is an extensive research stream devoted to evaluating host country political
risk as it relates to foreign investment decisions, and in today's geopolitical climate, this type …

Abstract Research Summary We argue that in the era of e‐commerce, retail firms can
simultaneously grow their product and international portfolio by adopting a multichannel …

Purpose This study aims to increase understanding of factors influencing the international
marketing (IM) strategy of products from emerging markets (EMs) to international markets …

Relationship marketing as an important approach in designing and implementing marketing
plans and strategies in education and other organizations. Market orientation (MO) often …