Purpose The purpose of this paper is to investigate the impact of customers' perceptions of
corporate social responsibility (CSR) on affective and continuance commitment. It analyses …

This new edition balances the theoretical and the practical for advanced undergraduates,
those specialising in financial services at postgraduate level, individuals undertaking …

Purpose This study examines the mediating effect of normative commitment, that is, a
customer's feeling of moral obligation to stay in a relationship based on the psychological …

The paper investigates the dimensional nature of commitment (affective and calculative)
within a retail banking setting. The study tests two models that include antecedents and an …

Cooperation can develop as a result of reciprocity. If I cooperate now, you will be able to
cooperate later. Relationships founded on commitment, rather than reciprocity, are a …

Commitment is a core concept in the study of buyer-supplier relationships. Much of extant
research on commitment in buyer-supplier relationships utilizes a global, unidimensional …

Uno de los pilares básicos para la competitividad y el crecimiento de un país es la
contribución de las universidades al desarrollo del bienestar social y económico a través de …