Corporate social responsibility (CSR) implementation has gained momentum amongst
professional sport organisations, including the football industry. Amidst the increasing …

Purpose Online brand communities (OBCs) and their role in determining consumer behavior
is gathering interest of theorists and practitioners. This study examines the role of OBCs in …

ABSTRACT Research Question Women's sports have seen a trend of diversification
recently, with women's and men's teams merging to form integrated football clubs. While …

Social media has deeply impacted the delivery and consumption of sport and received much
attention due to its pervasiveness and cultural impact. Relatively little existing research …

Bu araştırmanın amacı, Türkiye'deki profesyonel futbol kulüplerinin yönetsel sorunlarını
incelemektir. Nitel araştırma yöntemlerinden olgu bilim deseninin kullanıldığı bu …

Purpose While research on brand identity is abundant, an area that is less explored is
whether an organisation's communication about itself directly translates to key stakeholders' …

This doctoral thesis examines empirically the sport industry as part of the entertainment
sector, focusing on European football, whose business competes with other leisure and …

Analisis sentimen digunakan untuk mengevaluasi kecenderungan suatu opini atau
sentimen, termasuk apakah pendapat tersebut cenderung memberikan opini yang negative …

According to conventional wisdom, football fans exhibit perpetual loyalty to the clubs that
they choose to support. These prevailing beliefs are largely the product of the fanaticism and …

Σκοπός της παρούσης εργασίας είναι να εξεταστεί αν τα Μουσεία των επαγγελματικών
ποδοσφαιρικών Συλλόγων αποτελούν εργαλείο μάρκετινγκ για τον Οργανισμό. Διενεργήθηκε …