The effect of social media on firm performance
This study provides a new perspective on the effect of social media use in SMEs. The
purpose of this paper is to investigate the influence of social media on firm performance with …
purpose of this paper is to investigate the influence of social media on firm performance with …
The role of ICT and innovation in enhancing organizational performance: The catalysing effect of corporate entrepreneurship
Abstract Information and communication technologies (ICT)-based innovations and
applications have become major drivers of enhanced organizational performance, economic …
applications have become major drivers of enhanced organizational performance, economic …
Knowledge sharing in international markets for product and process innovation: moderating role of firm's absorptive capacity
S Chatterjee, R Chaudhuri, D Vrontis - International Marketing Review, 2022 - emerald.com
Purpose This study examines the relationship between knowledge-sharing activities of the
firm and its innovation capability. It also investigates the moderating impact of the firms' …
firm and its innovation capability. It also investigates the moderating impact of the firms' …
Strategic orientation, innovation performance and the moderating influence of marketing management
This research aims at exploring the relationship between a firm's strategic orientation,
marketing management in terms of marketing mix tactics, and innovation performance. We …
marketing management in terms of marketing mix tactics, and innovation performance. We …
Circular economy-based reverse logistics: dynamic interplay between sustainable resource commitment and financial performance
Y Fernando, MS Shaharudin… - European Journal of …, 2022 - emerald.com
Circular economy-based reverse logistics: dynamic interplay between sustainable resource
commitment and financial performance | Emerald Insight Books and journals Case studies Expert …
commitment and financial performance | Emerald Insight Books and journals Case studies Expert …
Impact of digital marketing capabilities on market performance of small to medium enterprise agro-processors in Harare, Zimbabwe
M Phiri - Business: Theory and Practice, 2020 - ceeol.com
The importance of marketing capabilities continues to grow yet research remains
concentrated in developed markets. Although several researchers provide evidence of the …
concentrated in developed markets. Although several researchers provide evidence of the …
Assessing product competitive advantages from the perspective of customers by mining user-generated content on social media
User-generated content (UGC) is becoming increasingly available on social media for a
wide range of products and services. Such UGC contains rich information about customer …
wide range of products and services. Such UGC contains rich information about customer …
A network model approach to enhance knowledge sharing for internationalization readiness of SMEs
Purpose Building upon the insights of the resource-based view and internationalization
theories, the purpose of this paper is to examine the role networks play in SMEs' readiness …
theories, the purpose of this paper is to examine the role networks play in SMEs' readiness …
Exploring the role of international R&D activities in the impact of technological and marketing capabilities on SMEs' performance
One of the main challenges for small and medium enterprises (SMEs) is how to leverage
their R&D activities in the international markets but current literature offers mixed evidence …
their R&D activities in the international markets but current literature offers mixed evidence …
Social media use and business performance in SMEs: the mediating roles of relational social commerce capability and competitive advantage
Social media (SM) enables micro, small, and medium sized enterprises (SMEs) to improve
brand awareness and to engage their audience, which can lead to referrals, repeat …
brand awareness and to engage their audience, which can lead to referrals, repeat …